ChatGPT and AI are the hot topic in the tech world right now. Until now it was quiet around Apple and the iPhone, but now the company seems to come up with an answer to the competition from Google and Microsoft.
Every tech company seems to want their own ChatGPT right now. Microsoft is investing in the AI chatbot and Google has developed its own variant with Bard. On the Apple side, things are still very quiet. Nevertheless, there seems to be finally an answer from the company through new vacancies. But how is the iPhone maker going to make it difficult for the competition?
Apple and ChatGPT
Where Apple was once ahead of the competition with the smart voice assistant Siri, it now dangles completely behind. Siri has barely received updates on the iPhone for years, while Google Assistant, for example, has only gotten better. With the arrival of services such as ChatGPT, this backlog can become even greater. So Apple has to do something and seems to be working on it now.
Google with Bard and Microsoft with ChatGPT have already revealed their plans. Apple, however, keeps its jaws tight. It seems that the company is not working on it at all, but nothing could be further from the truth. This is evident from new vacancies posted on the company’s site. In total, 28 vacancies have appeared in the last nineteen days that emphasize AI. A total of 88 are now open in that area.
Those vacancies are of course interesting because they give us a better picture of how Apple wants to compete with ChatGPT. In it, we find texts such as “the next generation of natural language understanding from Siri” and “the critical shift in AI technologies leading the human-computer interaction revolution.”
The future of the iPhone
So when we see these sentences, Apple does not seem to come up with a dedicated app for AI, such as ChatGPT and Bard. So instead, it really wants to improve Siri from the inside out. This allows the voice assistant to be truly groundbreaking again, just like it used to be.
What we naturally want is for Siri to become a lot smarter on the iPhone. How nice would it be if the voice assistant could perform even more commands that we know from ChatGPT. That in combination to get the latest information from the internet should be the formula for success.
Of course, if this actually happens, it will change the use of the iPhone. The device then becomes even smarter and a real assistant. Apple also has to because it sees the competition making rapid strides. For example, OpenAI released a ChatGPT app for the iPhone in the United States this weekend. The service will be rolled out in several other countries in the coming weeks. Whether the Netherlands will be among them remains to be seen.
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